Creative direction and idea conception: Vanessa Pereira do Nascimento e Andrezza Pereira do Nascimento
Copywriting: Vanessa Pereira do Nascimento
Art direction and graphic design: Andrezza Pereira do Nascimento
ICOM at Polen
The #ICOMnoPolen campaign has emerged to encourage direct and indirect followers of ICOM’s social networks to become O Polen's users and choose to donate to ICOM while making their online shopping. From August to December 2016, the advertising campaign helped to significantly increase the number of donations to ICOM. The strategies consisted of hashtags creations, social network postings, and print media publications, such as newspaper, bus, radio, and TV advertising. // Creative direction, art and design