Creative direction and idea conception: Vanessa Pereira do Nascimento e Andrezza Pereira do Nascimento
Copywriting: Vanessa Pereira do Nascimento
Art direction and graphic design: Andrezza Pereira do Nascimento
ICOM at Polen
ICOM is one of the institutions favored by the app O Polen. The #ICOMnoPolen campaign has emerged to encourage direct and indirect followers of ICOM’s social networks to become O Polen users and to choose donating to ICOM while making their online shopping. From August to December 2016, the advertising campaign which strategies consisted of hashtags creations, social networks publications, print media publications such as newspaper and busdoor, and radio and TV spots, helped to significantly increase the number of donations to ICOM.